About
Connecting Vision with Process to Generate Results
Every business starts with an idea. The need you can fulfill with your products and services better than anyone. Your vision.
Activating your vision requires a proven process. Executing specific activities following a consistent process delivers value to customers. This is your unique value as a business and your proven process. This is why customers do business with you.
Riverside Marketing Services helps clients to articulate a vision and deliver it to the market. We help you explain the unique value - your proven process - you deliver to customers. And we go a step further, helping to create and execute your go-to-market plan; to execute activities that bring your vision to market.
The founders of Riverside Marketing Services have worked with and for businesses of all sizes to connect vision to process and grow revenue.
We Connect the Dots
Jim Kofalt
Principal - StrategyWith experience ranging from boot-strapping technology startups to global industry leaders Jim is a master product strategist. He help's clients articulate their vision and matriculate to detailed and thorough go-to-market plans that produce results.
Jim's 25 years at SAP & Microsoft have provided invaluable experience, while some of his greatest lesson's learned came while working at small companies.
Joe Carroll
Principal - TacticsTaking a plan from ideas to coordinated activity that generates results is Joe's specialty. He is rather maniacal about efficiency and generating ROI for time and dollars invested, whether the project is building a website or executing a multi-faceted campaign.
Joe has held sales and marketing leadership roles in many industries - software, not-for-profit, professional services, community corrections and construction management.